Our selection of booties is growing...  Pearl Izumi, Gore, Mavic, and Bontrager, OH MY!  Keep the your toes warm as the weather gets colder.  You might need your toes after the ride, so keep ‘em warm.  Be sure to bring … more

Who doesn’t like options or control over the buying process?  Maybe you just like a really killer paint job.  Trek’s Project One bikes are catering to that very idea.  Trek is allowing the rider to create your custom … more

It’s cold.  It’s getting colder.  We have a great select of winter jackets, gloves, and thermal tights in stock. Base layers, wool socks, head covers, and warming packs too.  If you need it we probably have it. Make … more

No one enjoys a wet, muddy backside.  Fenders are a must this time of the year.  We have single fenders, pairs, strap-ons, screw-ons, and CRUDS.  Our newest CRUD RoadRacer mk2 fenders are the smallest and lightest full coverage … more

Weighing in at 1198 grams and with a 45mm-deep rim these 303 tubulars still outperform much deeper rims with tradition v-shape cross section.  The Firecrest shape with a 26.2mm-wide brake track is the new wave of wheel building.  These … more

There are two types of lights these days.  Be seen or to see.  We have both.  These new lights are compact, lightweight, stylish, and can even be rechargeable.  The LED technology in this new generation of light lengthens battery … more

The road-race season is winding down, have you been thinking of staying on top of your game a little longer?  Do you still need the rush?  Looking a new thrill? It’s cyclocross season and we have know-how to get you through the … more

If you want one of the stiffest, most responsive rides out there, throwing a pair of Mad Fiber tubular wheels under your bike is going to give one fast day. The use of flat ribbon carbon spokes through the wheel adds impressive styling to the 1085g … more

When it comes to frame design and integration the Look 695 frame set has few competitors.  With a ZED 2 single-piece carbon crankset, C-Stem carbon stem, HSC 7 Fork, and E-Post seat post among other features this bike is a beauty of modern … more

Make sure you take a look at our new MEDIA page!  It will be updated often with video clips and commercials from Handlebars Cycle Co., the Handlebars Elite teams and a variety of other cycling related topics.  Feel free to give us content … more